The world's only trend platform that uses pleasure as its compass
Join 8,500+ brand innovators who've discovered the $13.7 trillion opportunity hiding in plain sight.
While others track what's trending, we decode WHY they matter through the lens of human pleasure, the only timeless business strategy that actually works.
The Minds Behind the Method
FuturePossible® is a product of The Mighty Shed , the brand innovation agency behind breakthrough strategies for Fortune 500 and FTSE 100 brands across the food, beverage, and wellbeing categories.
After a decade of helping brands like Coca-Cola, Taco Bell, The Macallan, and British American Tobacco decode consumer desire to define new ways to play and win,
we decided to build a platform where every innovator could access our Pleasure Codes method and join a community of 8,500+ forward-thinkers who understand that unlocking desire is the ultimate business strategy.
Now you can get exclusive access to FuturePossible® to spot opportunities, fuel ideation, and understand what humans really crave - all for £95/year.
What You'll Get
Unified trend framework that actually makes sense of what's happening
Strategic Pleasure Codes to navigate peoples' shifting desires
Ready-to-activate innovation opportunities
Weekly editions of The Pleasure Report giving you our take on the latest trends
Of innovative signals tracked, analysed & updated weekly
Years of strategic expertise distilled into one platform
Why FuturePossible®?
While your competitors chase yesterday's trends with AI-generated lists and 200-page reports, you'll understand the WHY behind human behaviour using our proven 8 Pleasure Codes framework.
- Spot opportunities others miss using pleasure as your strategic compass
- Decode what people really crave (not what they tell focus groups)
- Get weekly intelligence that keeps you ahead of your competition
How It Works
Sign Up:
Get instant access to the platform.
Explore the Platform:
Dive into the 8 Pleasure Codes, explore the 40+ Innovation Opportunities, and browse 1,000s of Innovation Signals.
Turn Foresight into Strategy:
Uncover the trends most relevant to your brand and build a strategy ahead of your competitors.
