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A cultural intelligence and foresight platform designed to give leaders a competitive edge in pleasure and wellbeing categories like food, beverage, alcohol, and cannabis. You can now anticipate and navigate major cultural shifts to identify the right innovation opportunities to act on ... today.


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Future Codes

These eight cultural shifts showcase how future consumers will live, survive & thrive. They will help you identify future demand opportunities, guide brand innovation and give you the competitive advantage to thrive in the future.

Innovation Opportunities

Find where to play in the future today. Our ongoing cultural intelligence, combined with our foresights, helps to identify strategic opportunities with maximum growth and impact.

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Get real-time snapshots of leading-edge consumer behaviours, product innovations, service developments, and brand evolutions. These tangible examples are your gateway to understanding future outlook scenarios reflected in our Future Codes.


Delve into the latest consumer behaviour and culture trends twice a month with our comprehensive reports. Get up-to-the-minute intelligence and research on what's piquing consumer interest, why, and analysis of how brands can win in the emerging opportunities.

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